Music Ally South Asia Debuts in Partnership with Spotify
Helping artists build sustainable careers with Spotify's goal of supporting creators
Music Ally announced that they are launching Music Ally South Asia.
Supported by Spotify, the new newsletter will provide coverage of the fast-evolving music sector in India and the wider South Asia region.
It's not just for people living and working in the region – it's for artists, label executives, music-tech startups: everyone in the music ecosystem with an interest in this exciting, innovative (and huge!) market.
Music Ally South Asia will be written by respected Mumbai-based journalist and Music Ally correspondent Amit Gurbaxani.
Gurbaxani: “South Asia has one of the most dynamic, exciting and challenging music regions in the world. In India, for instance, the last six months have seen the launch of major label imprints focused on the territory, record-breaking live concerts, and, on the flip side, the shutting down of prominent domestic DSPs.
“With Music Ally South Asia, we aim to help stakeholders around the globe—from artists and industry execs to pretty much anybody interested in the music business—make sense of it all, by providing the much-needed context often missing from coverage of the sub-continent.”
While India will be a key part of Music Ally South Asia’s coverage, it will also take in developments in Pakistan, Nepal, Sri Lanka, and other countries in the subcontinent as it grows.
This partnership aligns Music Ally's mission of helping artists build sustainable careers with Spotify's goal of supporting creators, uniting the music ecosystem to form a community around knowledge.
The streaming service has been tracking a growing global appetite for South Asian music. Nearly 50% of all the royalties generated by Indian artists on Spotify in 2024 came from listeners outside their home country.
Sign up for Music Ally South Asia Here.