Spotify Newsletter #105

Your Weekly Dose of Spotify News

Apr 15, 2022

Hey friends! Thanks for joining for another Spotify Newsletter! Yet another week of an abundance of quality Spotify news. Nothing so amazing and/or distressing that it requires me to rant and rave for four or five paragraphs, but still lots of cool things happening at the Spotify mothership. So enough of me, and let’s get to the finest Spotify news of the week that was.

Thanks!

- Jeff

★In the SPOTlight★

⭐️ Spotify adds live audio programs and rebrands Greenroom app as Spotify Live

Spotify Live will be available as both a standalone app and a livestream feature in the main app. At present, the main app will include select live content from original programming, and the standalone Spotify Live app will be open to all independent creators.

⭐️ The 10 most innovative media companies of 2022

Spotify: For building up the podcasting business with video, live audio, and more targeted ad opportunities

⭐️ Spotify continues testing GIF-like videos on your home screen

According to Spotify, when listeners see a Canvas, they are more likely to keep streaming, share and save the song, add it to their playlist, and visit the artist’s profile.

⭐️ Anitta, Spotify and the importance of superfan mobilisation

Warner Music Group is very proud of Anitta’s recent achievement in becoming the first Brazilian artist to top Spotify’s global top 50 chart. Her track ‘Envolver’ reached the summit of the chart with 3.6m daily streams, although that number increased in the following days.