Welcome to the Spotify Newsletter, a weekly rundown of all the very best Spotify news.
It was another big week, highlighted by a stock surge after Goldman boosted its target to $280, plus CNBC’s Jim Cramer singing the company’s praises: “I think Spotify’s doing the same thing [as Netflix], and now that the market’s finally bought into their podcasting strategy — which is a great one — what matters here is subscriber growth,” the “Mad Money” host said about the company’s investment moves.
★ In the SPOTlight:
⭐️ Spotify is bringing back the Summer Rewind playlist
Spotify has brought back your favorite warm weather jams from summers past. Debuted this week, you’ll now be able to access Your Summer Rewind — a personalized playlist Spotify first introduced back in 2017 that’s populated with your most listened songs from past summers.
The playlist is now live for the whole Northern Hemisphere and for both free and Premium customers on iOS and Android.
⭐️ Recommendations Show Promising Early Results
Back in October, Spotify kicked off the testing phase for Marquee, a new sponsored recommendation tool from Spotify for Artists that allows record labels to target an artist's existing fanbase with pop-up banner ads for new releases.
Now, the company is going wide with that service, which is designed to help major and independent artists alike rack up more streams on the platform -- while also potentially securing new long-term fans -- by leveraging Spotify’s deep trove of listener data.
⭐️ Spotify-Comcast Deal Puts Streaming Offerings on Xfinity
Spotify's deal with Comcast makes 50 million music tracks and more than 1 million podcasts available to stream on Xfinity.
⭐️ Joe Rogan is coming to Spotify — and so are the advertisements
Popular podcast host and comedian Joe Rogan made headlines in May with the announcement that he was moving his hit show, The Joe Rogan Experience,exclusively to Spotify. But Rogan isn’t the only thing coming to Spotify: Here come the ads, too.
“We are planning on being the No. 1 audio platform across multiple platforms … and Joe undeniably is the top podcaster out there,” Dawn Ostroff, Spotify’s chief content officer, explained during an interview with journalist Dylan Byers at the Collision From Home event. “It’s hard to find somebody who’s so dedicated to this space … he’s built an audience over many years, and his audience is loyal. He’s the biggest version of the audio podcaster right now. So given our ambition, it made all the sense in the world.”
🔥 Even more hot news links 🔥
Spotify’s story is starting to mirror Netflix’s, Jim Cramer says
Spotify, heading towards a $50bn market cap, is worth double what it was 3 months ago
HomePod to add support for third-party streaming music services like Spotify
Spotify inks big-name podcast deals to outflank rivals SiriusXM and Amazon
Spotify to promote Artist Fundraising Picks with emails
Spotify is testing a feature that does away with repetition in audio ads
'Dope Labs' Returns From Spotify Studios
Spotify takes France's music streaming market by storm; Service overtakes home-grown rival Deezer
Spotify's "Daily Wellness" Playlists May Be Just What You Need to Feel Calm and More Mindful
🎶 And now… a little music
Lone Justice, The Detroit Cobras, Otis Redding and Graham Parker open the show FOR ‘new Adventures in Spotify.’ What a quartet!
Then we’re off to the races with Mel Torme, Peter Tosh, Bodeans, Toto, Donnie Hathaway, Stevie Wonder, Bryan Ferry, Low Rawls and more!
Thanks for reading! Have a nice weekend!! 😀