Spotify Newsletter #216
Your Weekly Dose of Spotify News
★ SPOTlight★
⭐️ Spotify to introduce expensive plan later this year
The audio-streaming giant’s new plan, which will be an add-on for existing users, is likely to cost $5 more per month for access to better audio and fresh tools for creating playlists and managing song libraries, the report said.
⭐️ Spotify announces an in-house creative agency, tests generative AI voiceover ads
Spotify announced on Thursday that it’s venturing further into the ad space with its first in-house creative agency called Creative Lab, helping brands create custom marketing campaigns. It will also begin testing generative AI ads, the company said.
The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offering for marketers, as they’ll be able to reach Spotify’s 615 million listeners.
⭐️ Glastonbury and Spotify team up to launch an official Glastonbury festival app
If you’re at Glastonbury this year or watching at home with the BBC, you can curate your experience with the Spotify-integrated Glastonbury 2024 app.
The festival and the streaming platform are joining forces this year for Vodafone’s official Glastonbury app, available on iOS and Android. The app aims to make planning the festival experience easier, with all the crucial info about artists, stages, and set times, so fans can create their own personal festival calendar.
⭐️ Spotify will start showing you personalized banners and messages based on your listening habits
Spotify has launched a new campaign that's meant to make users' audio streaming experience on the platform even more personalized. The "My Spotify" initiative will show users home page banners and personalized messages within the app that contain information about their listening habits, along with links to mixes that they'd presumably enjoy based on those habits.
In one of the examples above, for instance, Spotify presented a user with a banner that links to a Doja Cat mix, because they've listened to the rapper's tracks 58 times over the past month.
⭐️ Spotify’s 2024 Songs of Summer Predictions Are Ready to Bring the Heat
Can you hear the soundtrack to your life over the next few months? It’s time for Spotify’s Songs of Summer to take over your speakers as you hit the beach, lay out by the pool, and BBQ with your friends.
Our crystal ball was clear with last year’s Songs of Summer predictions, featuring bangers like Taylor Swift’s “Cruel Summer,” “WHERE SHE GOES” by Bad Bunny, and “Ella Baila Sola,” by Eslabon Armado and Peso Pluma. Once again, our Spotify Editorial team have surveyed the music landscape and delivered their predictions for the songs that will define summer 2024.
🗣 Podcasts 🗣
▶️ Playlists ▶️
🎧 Streams 🎧
🖌 Design 🖌
Spotify is testing a new location for the dreaded minus button
Spotify made its own font, and it’s going everywhere inside the app
🎼 Spotify 4 Artists 🎼
💡 Tips & Tricks 💡
💰 Spotify Stock 💰
🔥 News 🔥
🎵 New Adventures 🎵
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📧 Get in touch 📧
If you have a question, idea, request, or simply a desire to chat about Spotify, please email me at jeff.spotifynewsletter@gmail.com.