Spotify Newsletter #217
Your Weekly Dose of Spotify News
★ SPOTlight★
⭐️ Billie Eilish Becomes 3rd Artist to Hit 100M Monthly Spotify Listeners
The only other singers to surpass the milestone are The Weeknd and Taylor Swift.
⭐️ AKQA and Spotify Honour Global Innovators at Future Lions 2024
Future Lions, the annual global competition in partnership with AKQA and the Cannes Lions, has announced the Grand Prix and winners on the Spotify Beach. This year’s Grand Prix winner is 'Break the Sound Barrier.' The winning team will collaborate with Spotify and AKQA to explore ways to bring their idea to life.
⭐️ Spotify to launch higher priced 'Supremium' subscription
With its deadline to repay $1.3 billion in debt getting closer, Spotify needs to do anything it can to increase top line revenues and hit a consistent streak of profitability. It’s time to talk SUPREMIUM again!
⭐️ What would happen if Spotify started charging a ‘modest fee’ for its ad-funded tier… or shut it down entirely?
The current model of ‘free’ ad-supported music streaming could be headed for an overhaul.
⭐️ Spotify launches new in-house creative agency Creative Lab
Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.
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