Spotify Newsletter #235

Your Weekly Dose of Spotify News

My 2 cents on this year’s Spotify Wrapped: It was fine. Not great, not terrible, just fine.

I was also quite bummed that data on top genres and albums were missing. I guess each year can’t always be a home run, but the 2024 edition definitely felt a step below previous years. I also believe not everyone will be pleased regardless of how Spotify produces each version of Wrapped, but overall the 2024 package was a tad underwhelming. Happy to have had the Wrapped experience once again, but hopeful the 2025 version kicks it up a notch. 😀

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★ SPOTlight

⭐️ The Art and Science Behind Spotify Wrapped

We caught up with JJ Italiano, Spotify’s Head of Global Music Curation and Discovery, and Molly Holder, Spotify’s Senior Director of Personalization, to reveal more about the magic behind Wrapped.

⭐️ We’re Commemorating a Decade of Spotify Wrapped With Our Best and Boldest Wrapped Yet

Since its inception, Spotify Wrapped has continued to evolve, and every year it reaches more fans around the world. Over the past decade, we’ve learned that our users crave a unique, personalized way to reflect on their listening habits each year—and artists and creators want to learn more about how their fans streamed.

⭐️ Spotify Wrapped’s Music Evolution takes you on a personal Eras Tour

Everyone’s favorite music moment is back with new features.

⭐️ How Spotify Wrapped became the ultimate status symbol

Wanna see into someone’s soul? Just ask to see their Wrapped, babes

⭐️ Spotify embraces AI features for 2024 Wrapped... as UK talent struggles on year-end rankings

Spotify users around the world – some 640 million at the last count – are currently digesting their Spotify Wrapped results.

⭐️ Spotify Users Slam ‘Worst’ Wrapped With Underwhelming Features

Unlike previous iterations of Spotify Wrapped, and unlike competitors including Apple Music and YouTube Music, Spotify did not tell users their top genres of 2024.

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🗣 Podcasts

• Spotify Wrapped 2024 adds an AI podcast to recap your listening habits

• Spotify Podcast Rankings 2024: Joe Rogan Had No. 1 Show Again

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▶️ Playlists

• Tampa is the city of Swifties, Spotify says

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🎧 Streams

• Bruno Mars breaks Spotify’s record for most monthly listeners

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🖌 Design

• Spotify’s “Create” Button Makes Playlists More Fun–Here’s How It Works

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🤖 Spot(ai)fy

• Spotify Wrapped Now Includes an AI-Generated Podcast Analyzing Your Listening Habits

• Spotify co-president says AI-generated music is welcome on the streaming platform

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🎼 Spotify 4 Artists

• From Data to Strategy: How Artists Can Make the Most of Their 2024 Wrapped

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💡 Tips & Tricks

• Spotify Makes it Easier to Share Content to TikTok and Instagram

• Culture Next 2024: The Major Gen Z Trends That Are Shaping Audio Streaming

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🔥 News

• Is Spotify’s new monetisation model unlocking the power of video in podcasting?

• Each year, Spotify Wrapped is the confronting report card that reminds me of how uncool I am

• Revealed: The Top Artists, Songs, Albums, Podcasts, and Audiobooks of 2024

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🎵 New Adventures

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🎵 Have a Spotify playlist you’d like spotlighted? Let’s talk. Email: jeff.spotifynewsletter@gmail.com

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📧 If you have a question, idea, or request for sponsorship info, please email me at jeff.spotifynewsletter@gmail.com.

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