Spotify Newsletter #238
Your Weekly Dose of Spotify News
Wishing you and yours health and prosperity in the new year. Happy 2025!
★ SPOTlight
⭐️ Spotify Data Shows Adding Video To Audio Ads Impacts Listener Behavior
Spotify may be best known for its year-end Wrapped feature that tells users what music, podcasts, and audiobooks they consumed the most during the past 12 months. But it also has shared an advertising-focused version. It reports that U.S. advertisers that began using video on Spotify for the first time in 2024 had a 59% incremental reach on average, and an 89% lift in click-through rates.
⭐️ Reinvention and evolution: Inside the design of Spotify Wrapped 2024
Speaking to Spotify’s global head of design and brand, we find out how 2024’s pop summer inspired the sonic look of Wrapped’s 10th anniversary.
⭐️ How Gen Z, Tinder and Spotify are disrupting clubbing capital Berlin’s rhythm
Berlin’s nightlife scene is under threat, with the number of clubs dropping by almost half in 10 years and many more considering closing.
🗣 Podcasts
▶️ Playlists
🎧 Streams
Shaboozey Celebrates Achieving One Billion Streams On Spotify
Jungkook first Asian artist to surpass 2.1 billion streams on Spotify
Drake's 'Certified Lover Boy' Notches 1 Billion Streams on Spotify for Fourth Year
🖌 Design
💡 Tips & Tricks
🔥 News
Audio is incidental: Why Spotify wants to become a creator ecosystem
Barcelona's Spotify Camp Nou return date remains clouded in uncertainty
🎵 New Adventure
🎵 Have a Spotify playlist you’d like spotlighted? Let’s talk. Email: jeff.spotifynewsletter@gmail.com
📧 If you have a question, idea, or request for sponsorship info, please email me at jeff.spotifynewsletter@gmail.com.