Spotify Newsletter #251

Your Weekly Dose of Spotify News

Apr 11, 2025

⭐️ The Gustav Söderström interview: Spotify and the psychology of taste

Spotify’s Co-President, CPO and CTO chats with Big Think about the science of discovery, Swedish innovation, C-suite podcasting, and more.

⭐️ Spotify integrates with UK’s Skiddle to connect streaming listeners with live events

The partnership, announced Wednesday, allows Spotify users to discover concerts, club nights and festivals featuring their preferred artists directly through artist profiles.

⭐️ Spotify royalty payouts to Nigerian, South African artists boom in 2024

Audio streaming giant Spotify's royalty payments to artists from Nigeria and South Africa - its two biggest African markets - spiked to around $59 million last year as performers rode a wave of growing interest in music from the continent.

⭐️ Spotify to promote Australian music in ‘Turn Up AUS’ campaign

Spotify has launched a new campaign promoting Australian music called 'Turn Up AUS' that will include an editorial hub and playlists on its service, live events and industry education programs.

⭐️ Spotify Addresses Premium Ad Change Rumor

Taking to X yesterday, the streaming giant tweeted, “There is a rumor circulating that Spotify is putting ads into premium music listening.” The Swedish music company added, “This rumour is false. Premium music listening is and will remain ad-free.”