Spotify Newsletter #252

Your Weekly Dose of Spotify News

Apr 18, 2025

⭐️ Spotify's New Ads are Visually Striking Love Letters to Passionate Fans

Spotify pays tribute to the traditions, rituals, and quirks of major fandoms in its latest global campaign. Through colorful, eye-catching film photography, the ads immerse viewers in the heart of fandom cultures for both world-famous and up-and-coming artists, including Chappell Roan, Doechii, Oasis, Olivia Rodrigo, Rosalía, Seventeen, and Turnstile.

⭐️ Spotify Unveils New Advertising Tools at First Advance Event

One new tool allows advertisers in the U.S. to use generative AI to create scripts and voice overs.

⭐️ Spotify’s approach to Artist-Fan Connection fuels music success in Asia

Music success in Asia thrives on deep artist-fan connections, and Spotify is leading the charge. The global platform has become the go-to destination for fans to get closer to their favorite artists through its on-and-off platform exclusive experiences and its playlist ecosystem. Taking an approach of directly engaging fandoms, Spotify’s growth in the region drives positive impact for artists.

⭐️ With “short-form audiobooks”, Spotify has become an independent book publisher

Short stories have long been an integral part of the print publishing world, but Spotify’s emphasis on “short-form stories for audiobook creation” suggests the company is looking to do something more than just adapt the rich tradition of short stories to the audiobook format