Spotify Newsletter #267
Your Weekly Dose of Spotify News
★ SPOTlight
⭐️ Spotify expands audiobooks access to family plan members in the US for the first time
Spotify is expanding access to its audiobooks to more U.S. subscribers. The company on Tuesday announced the launch of its $11.99 per month Audiobooks+ plan in the market, which allows subscribers or their household members on a Family or Duo plan to add 15 hours of audiobook listening during the month on top of the base plan.
⭐️ Spotify’s Crown Lies Heavy, but It’s Still the Streaming King
The Swedish company is on top of the streaming world, with 696 million monthly active users at the end of the second quarter, compared with 310.5 million people subscribing to Netflix’s various tiers of service.
⭐️ Spotify hikes prices in India, Bangladesh, Nepal and Bhutan
or the first time since its launch in India in February 2019, Spotify has raised the prices of its premium plans.
⭐️ Spotify’s head of global ad sales on the latest in programmatic audio
The platform recently opened up the Spotify Ad Exchange, giving audio buyers access to real-time bidding for its inventory for the first time.
⭐️ Spotify’s Video Ambitions—How Its Luring YouTube Creators
Spotify is making a bold play for the attention of YouTube’s top video creators, aiming to transform the platform into more than just a music and podcast hub.
🗣 Podcasts
Spotify Wants Fans to ‘Read Like They Listen’ as It Hypes Audiobooks
Spotify expands podcast ads to self-serve and programmatic buyers
Spotify’s creative shift: Kay Hsu on why brands need to watch podcasts
▶️ Playlists
🎧 Streams
Taylor Swift’s 'Cruel Summer' Surpasses Three Billion Spotify Streams
Spotify Export Report Explores Growth of Australian Dance, Indie
💡 Tips
🤖 AI
📢 Marketing
🔥 News
Here's why Jim Cramer thinks it could be a good time to buy Spotify
Spotify and FC Barcelona Bring K-Pop to the Game with ITZY in Korea
How South Africa’s Gen Zs Are Reshaping Maskandi Culture for a New Era
Spotify’s Mother of Music Campaign Celebrates the City’s Unmistakable Sound and Culture
🎵 New Adventures
🎵 Have a Spotify playlist you’d like spotlighted? Let’s talk. Email: jeff.spotifynewsletter@gmail.com
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