Spotify Newsletter #276
Your Weekly Dose of Spotify News
★ SPOTlight
⭐️ Spotify, BMG Sign Direct U.S. Publishing Licensing Deal
“This agreement reflects BMG and Spotify’s shared interest in building a direct relationship that ensures songwriters share more directly in the value created by their work,” continued the statement. “It’s a practical step toward a more flexible licensing model that better serves both publishers and their artists, ensuring BMG songwriters benefit more directly in the growth of streaming.”
⭐️ Spotify is now in ChatGPT, Turning Your Prompts into Personalized Picks
Spotify can join your ChatGPT conversations, too. Starting today, both Spotify Free and Premium users can bring Spotify into their ChatGPT conversations to receive personalized music and podcast recommendations.
⭐️ Musicians, Get Ready For Spotify 2025 Wrapped: Here’s How
With the release of Spotify 2025 Wrapped just weeks away, the countdown is on for every musician to be part of this rare global cultural moment. Fortunately, Spotify makes it easy with a guide to help musicians get ready for Spotify Wrapped.
⭐️ Daniel Ek explains why he’s stepping back as CEO to become Executive Chairman
When asked why now was the right time for the leadership change, Ek explained that the decision was driven by the strong performance of Söderström and Norström rather than any external pressures.
⭐️ Spotify’s Tunetorials Brings Advertising Strategies to Life With Beats You Won’t Forget
With original songs and music videos, Tunetorials gives advertisers a rundown of Spotify’s full range of ad tools and proof points, plus tips on how to make the most of them. From building a multi‑format strategy to tapping into Spotify’s unique audience insights, Tunetorials turns ad education into bops you’ll want to play on repeat.
⭐️ Spotify’s World Mental Health Day Campaign Amplifies Connection and Youth Voices with UNICEF
This World Mental Health Day, Spotify is helping listeners slow down, reconnect, and find belonging through the power of audio. With our campaign “Take a Beat. Tune Into Connection,” we’re shining a light on the global loneliness crisis and encouraging people everywhere to pause and reconnect. While audio alone can’t solve loneliness, it can be a powerful companion in bridging emotional and cultural divides.
🗣 Podcasts
▶️ Playlists
Spotify’s New In-App Experience Lets You Rank Your Favorite Ariana Grande Songs
Swedish House Mafia Shares Mixed Spotify Playlist + Long Awaited Edits/IDs
🎧 Streams
🖌 Design
💡 Tips
📢 Marketing
🤖 AI
🔥 News
🎵 New Adventures
⭐️ Thanks for reading! If you have a question, or request for advertising info, please email Jeff. Have a great day!
The ChatGPT integration is a really clever move - turning conversational prompts into personalized playlists feels like the natural next evolution for music discovery. What particularly caught my attention was the BMG direct licensing deal; that 'songwriters share more directly in the value' language suggests a potentially significant shift in how streaming royalties flow. The decision for Daniel Ek to step back as CEO to become Executive Chairman is major news - it'll be interesting to see how Söderström and Norström shape the company's direction. Also really appreciated the World Mental Health Day campaign focus on loneliness and connection; that 'audio alone can't solve loneliness, but it can be a powerful companion' acknowledgment shows thoughtfulness about what the platform can and can't do. The Tunetorials campaign is brilliant marketing - turning ad education into bops is such a Spotify move. One small observaton: the typographer hire story is fascinating and deserves more attention than it got buried in the Design section. That New Adventures playlist is solid this week - Joan Armatrading's 'Like Fire' is a deep cut gem. Thanks Jeff!
I dropped you when you took fourth reich money to run gestapo ads. Fuck you Spotify.