Spotify Newsletter #283

Your Weekly Dose of Spotify News

★ SPOTlight

⭐️ Spotify Wrapped 2025: Bad Bunny Is Most-Streamed Global Artist

The streaming service unveiled its annual Wrapped campaign early Wednesday morning, revealing new updates to its year-end recaps and releasing its top performers for the year. Bad Bunny led the charge globally on Spotify’s top artists list, coming in at No. 1 ahead of Taylor Swift (No. 2), the Weeknd (No. 3), Drake (No. 4) and Billie Eilish (No. 5). Behind them were Kendrick Lamar, Bruno Mars, Ariana Grande, Arijit Singh and Fuerza Regida.

⭐️ Spotify says Wrapped 2025 is its biggest yet, with 200M+ users in its first day

Spotify says yesterday’s launch of its annual year-in-review feature, Spotify Wrapped, was its biggest ever. The streaming service reports that Wrapped 2025 saw over 200 million engaged users within the first 24 hours, 19% more than last year’s AI-centered flop. Last year, it took Wrapped 62 hours to reach 200 million users, the company noted.

⭐️ Spotify Wrapped 2025 turns listening into a competition

Wrapped Party pits your listening habits against your friends’ to see who’s more afraid of silence.

⭐️2025 Wrapped Is Here With More Layers, Stories, and Connection Than Ever Before

For 2025, the experience is more captivating, layered, and revealing than ever before. We’re going bigger and bolder, bringing back a few Wrapped favorites, adding in stories that users have been asking for, and introducing interactive ways to connect with and share the sounds that made your year unmistakably yours.

⭐️ Spotify wants to be the next big video service

The company wants to build a video experience rivaling YouTube and TikTok.

⭐️ Spotify continues its defence of music-streaming in Australia

The Australian music industry says that the share of streams for local artists has been in sharp decline – a trend that sparked an ‘Ausify Your Algo’ campaign by independent artists to try to reverse it.

⭐️ Spotify plans to hike US subscription prices in Q1 2026

JPMorgan analysts estimated that a $1 monthly increase in the US would add about $500 million to Spotify’s annual revenue, the Financial Times reported.

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🗣 Podcasts

• Spotify Wrapped Top 50 Podcasts of 2025 Unveiled

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▶️ Playlists

• Spotify Playlist Reunites High School Sweethearts

• 5 Ways to Get More out of Your Playlists on Spotify

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🎧 Streams

• How much you had to stream artists to be a top fan on Spotify Wrapped

• Spotify Streaming Payouts: Understanding the Model

• Kelly Clarkson Joins Spotify Billions Club With 'Since U Been Gone'

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🖌 Design

• Spotify Wrapped 2025: a design inspired by mixtapes and CDs

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🤖 AI

• Viral Dance Hit "I Run" Pulled From Spotify Amid AI Generation Controversy

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💻 Tech

• 4 Reasons Why Keeping Your Spotify App Updated Matters and What You Might Be Missing

• Beyond Winning: Spotify’s Experiments with Learning Framework

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📢 Marketing

• The marketing genius of Spotify Wrapped

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🔥 News

• Daniel Ek Hands Off Spotify as A.I. and Video Define Its Next Chapter

• Spotify app crashing when you play podcasts? You’re not alone – here’s what we know

• Record Labels Pushing Spotify & Apple Music to Copy Netflix

• Why Spotify hired a dedicated typographer

• Spotify’s Dustee Jenkins on Working With Pop Stars and Prime Ministers

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🎵 New Adventures

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🎵 Have a Spotify playlist you’d like spotlighted? Let’s talk. Email: jeff.spotifynewsletter@gmail.com

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