Spotify Newsletter #294

Your Weekly Dose of Spotify News

Mar 05, 2026

★ SPOTlight

⭐️ Spotify Tees Up a Splashy SXSW Shindig—And ‘You Oughta Know’ the Marquee Performer

Spotify turns 20 in April, and to celebrate, the Stockholm streaming giant is holding an event at South by Southwest (SXSW) in Austin, featuring headliner Alanis Morissette. Other performances include Ella Langley, St. Vincent, and conversations with Lainey Wilson and Nick Jonas.

⭐️ These Gorillaz x Spotify ads are hiding something really cool

In today’s advertising world, plain ol’ billboards don’t seem to cut the mustard anymore. With this in mind, Spotify has teamed up with virtual brand Gorillaz to create an immersive treasure-hunt campaign, marking their new album, The Mountain.

⭐️ Spotify Continues Its March Into the Book World

The app is rolling out a number of enticing features that not only elevate its audiobook experience, but facilitate reading physical books, too.

⭐️ FIFA set to inspect the Spotify Camp Nou as potential venue for 2030 World Cup

According to SPORT, a technical delegation from FIFA will begin a detailed inspection tour of candidate venues for the 2030 FIFA World Cup across Spain and Portugal next week. One of the key stops will be Barcelona, where inspectors will examine the progress of the renovated Spotify Camp Nou.

⭐️ Five Years Later, Spotify Points to Strong Growth in Nigeria

We’ve heard plenty about Spotify’s subscriber slowdown in North America and Europe. But what about its explosive expansion in emerging markets? Five years after launching in Nigeria, the DSP is shedding light on its reach in the nation of 236 million.

⭐️ Spotify Doubles Down on Investments in Australian Fan Discovery of Homegrown Aussie Talent

Spotify had an energizing week in Sydney, Australia, filled with powerful conversations and moments uniting leaders across government, music, and the broader creative community. Spotify’s leadership reinforced the incredible growth Australian artists are seeing on Spotify, doubled down on Spotify’s commitment to the Australian music industry, and discussed new ways to unlock opportunities for local creatives.