Spotify Newsletter #296
Your Weekly Dose of Spotify News
★ SPOTlight
⭐️ The Rise of the Multilingual Music Economy
Today’s biggest hits come in more languages than ever. Sam Duboff, Global Head of Spotify for Artists, Marketing & Policy, takes a closer look at the data.
⭐️ Spotify Introduces An ‘Edit’ Button for Your Algorithm
Spotify co-CEO Gustav Söderström announced a new feature allowing users to review and edit their Taste Profile, Spotify’s algorithmically generated model of a listener’s music preferences. Initially launching in beta, the feature will roll out for Premium subscribers in New Zealand first.
⭐️ Spotify, YouTube Double Down On Live Music with help from Bandsintown
A panel at SXSW 2026 explored the growing relationship between music streaming and concert discovery.
⭐️ Spotify and Kenia Os Bring ‘K de Karma’ From Streaming to Stage With Fan-First Experiences
A new era for Kenia Os has arrived, and Spotify marked the moment by putting fans at the center. To celebrate the release of K de Karma, her fourth studio album, we created a series of experiences designed to bring the Mexican artist closer to her community, including fan-driven unlocks, exclusive events, and a live listening party.
⭐️ Spotify’s New Exclusive Mode Is Built for Audiophiles, Out Now on Windows PC
Spotify’s latest feature, called Exclusive Mode, is now available, giving listeners who care deeply about audio quality a way to get bit-perfect playback of the songs they’re listening to.
⭐️ Spotify to host New York Q&A with BTS for their US superfans
These are over-exciting times for BTS fans in New York, with Spotify having announced a superfan-focused event on 23 March that will include a performance and Q&A with the reunited K-Pop group.
⭐️ Spotify Wear OS update brings a new look and gesture controls
Spotify on Wear OS is getting a huge change, with an update that’s going to bring a new look and gesture controls.
⭐️ Shaboozey & Spotify Hosts Exclusive Meet & Greet At Houston Rodeo
This year, Spotify teamed up with Coca-Cola for a Rhinestone Cowboy themed Houston Rodeo activation. Attendees received free samples, photo moments, and exclusive artist meet and greets.
🗣 Podcasts
▶️ Playlists
🎧 Streams
🤖 AI
🖌 Design
💻 Tech
Spotify Quietly Gets Serious About Desktop Hi-Fi with This Audiophile Feature
Spotify could be coming to your smart glasses with a fun tool that’s perfect for solo karaoke
📢 Marketing
🎵 New Adventures
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