Happy Friday! Welcome to another splendid issue of the Spotify Newsletter! The streaming music behemoth didn’t flood the web with a wealth of news this week, but they were still quite busy — highlighted by another big podcast-friendly acquisition.
★In the SPOTlight★
⭐️ Spotify Scoops Up Podcast Ad Platform Megaphone in $235M Acquisition
The acquisition follows the January announcement of Spotify’s "streaming ad insertion" technology, geared towards providing more precise metrics to potential podcast advertisers, the results of which "have been encouraging to say the least," the company said today in announcing the Megaphone deal.
⭐️ Spotify survey hints at plans for podcasts subscription
Amid all the music industry speculation about whether podcast listening might in the future cannibalise not just streams of music, but royalties for it too, the assumptions were of a continuing single subscription covering both forms of content. But what if Spotify were to launch a standalone podcast subscription?
⭐️ Spotify proves it: Europe can grow its own tech giants
Almost daily, someone asks the question of how close we are in Europe to producing the next global tech titan. At last, it seems that aspiration is within reach.
For decades, founders in the U.S. appeared to share an unknown quality that drove incredible success and was impossible to replicate beyond the confines of Silicon Valley.
🗣Podcast Action🗣
Spotify's latest acquisition will expand its ads tech to third-party podcasts
How Spotify Can Lead the Podcast Market
The Challenges and Opportunities in Transforming the ‘Song Exploder’ Podcast Into a Netflix Show
𝄞The Playlist List𝄞
Spotify revamps Our Generation playlist, reveals artist takeovers
Spotify promotes diversity with annotated playlist series
🔥Even more hot news links🔥
Spotify Technology’s Bottom Line Doesn’t Tell The Whole Story
Joe Rogan and other creators are in trouble if Spotify has censorship power
Carrie Underwood Towers Over Times Square in New Spotify Ad Promoting 'My Gift' Christmas Album
🎧And now … a little music🎧
Steely Dan, New Pornographers, Carly Simon and Stew/TNP kick things off this week!
Have a nice weekend!! 😎