Hello and welcome to another edition of the Spotify Newsletter. We are so delighted you signed-up and joined all the fun.
Last week we were caught in the whirlwind of news following Spotify’s big event. This week might not bring red-alert type stories from the audio giant, but there’s still an abundance of interesting items to track as the World of Spotify keeps turning ‘round and ‘round.
★In the SPOTlight★
⭐️ Spotify Listeners Lose K-Pop Tunes From Kakao M After Deal Talks Fail
Spotify users worldwide will no longer have access to music tracks from K-pop acts represented by Kakao M, an offshoot of Korean internet giant Kakao Corp. The global music streamer’s deal with the label has expired and has not been renewed.
⭐️ Spotify CEO Daniel Ek explains how the company plans to help artists (and itself) make money
The company wants to be at the center of creator monetization.
⭐️ Spotify Won’t Raise Prices in the US
CEO Daniel Ek told the Financial Times that he is not looking to raise prices in the American market. While Ek will be looking to increase prices in other markets, he is still working on capitalizing off Spotify’s success in other parts of the United States.
⭐️ Spotify podcast listeners to top Apple’s for the first time in 2021, forecast claims
This shift will come on the heels of expected 41.3% in 2021, the analysts at eMarketer are predicting. In the two years that follow, Spotify will widen the gap with Apple, reaching 33.1 million monthly U.S. podcast listeners by 2022, versus 28.5 million for Apple Podcasts.
⭐️ The New ‘Crate-Digging : How Spotify Uses AI’
Spotify alone currently has 144 million premium subscribers and shows no sign of slowing down in their quest for world domination.
So how are they satisfying users’ thirst for new music? How are they keeping users engaged? How are they servicing the music industry?
The answer lies in the dark dungeons of mathematics, statistics and predictive analytics and through various clever machine learning and artificial intelligence models.