Happy Friday! Welcome to another issue of the Spotify Newsletter! Glad you can join us for a quick trip into the world of Spotify.
★In the SPOTlight★
⭐️ Spotify and K-Pop Label Kakao Settle Licensing Dispute, Music Returning to Platform
Spotify has announced that it has reached an agreement with Kakao Entertainment (previously KakaoM), making their content available on the platform across the globe, including for the first time in South Korea.
The two companies had been in a bitter dispute that saw Kakao Entertainment — whose parent company Kakao Corp. owns the market-leading Melon streaming service in Korea — removing the rights to hundreds of songs by its artists from Spotify after the licensing deal between the two companies expired and they failed to agree on new terms.
⭐️ Spotify launches Equal initiative to support women creators
Spotify Equal will shine a spotlight on women artists and podcast creators locally, regionally and internationally through global partnerships, activations, new content experiences, and on and off platform support.
⭐️ Can Spotify Win the Indian Audio Streaming Market?
The company is investing heavily in the world's second most populous market.
⭐️ A guide to getting your music noticed on Spotify in 2021
If you want your music to be successful on streaming platforms, it’s unfortunately not enough to whack your tracks up on Spotify and then sit back and relax. You need to create a bit of hype to get it in the right places, which ultimately means catching the eye of Spotify playlist makers.