Happy Friday! Welcome to another issue of the Spotify Newsletter! It’s another BIG week of news for the streaming music behemoth.
The top story is Spotify’s jump into social audio with the acquisition of Betty Labs, the company behind sports-focused social audio app Locker Room. The plan is to expand Locker Room to offer ‘sports, music, and cultural programming as well as live discussions with professional athletes, musicians and other personalities.’
★In the SPOTlight★
⭐️ Spotify acquires talk app Locker Room to take on Clubhouse
Watch out, Clubhouse, Spotify is entering the social audio app space.
⭐️ Spotify Mixes are new personalized playlists based on your favorite artists and genres
Building on its existing Daily Mix feature.
⭐️ Why Spotify Is Set to Win Over the Long Term
The company is making all the right moves to dominate the music and podcast industries.
⭐️ Spotify beta tests new marquee management tool in the US
Marquee is Spotify’s marketing tool for promoting an artist’s new album to people who’ve listened to them – the full-screen pop-ups that appear over its mobile homescreen.
⭐️ The ludicrous Spotify nationalisation proposal
Streaming socialism has a reality problem.