Spotify Newsletter
#310 | Your Weekly Dose of Spotify News
★ SPOTlight
⭐️ Coach & Spotify debut global cultural partnership at Cannes
“At Coach, self-expression lives in style. At Spotify, it lives in music,” said Joon Silverstein, chief marketing officer of Coach, during a panel at Spotify Beach, during Cannes Lions. “Together, we’re going to be building something that goes beyond both – turning those things into real connections, including experiences people can share together in real life.”
The music brand and fashion brand came together based on the insights that Gen Z craves connection.
“This partnership makes complete sense because both of our brands have been fortunate enough to earn a role in the daily lives of Gen Z already,” said Bridget Evans, global head of ads business marketing at Spotify.
⭐️ Spotify Enables Direct Full-Length Music Video Uploads
Spotify is now enabling artists to upload full-length music videos and more directly to the platform, without going through a distributor.
⭐️ Spotify opens Istanbul office as Turkish music tops 294 billion all-time streams on the platform
Spotify says streams of Turkish music on its platform have grown over 190% in five years.
⭐️ Spotify’s reserved ticket sales to music superfans are now going live
Spotify’s move to cater to music’s superfans is now going live. On Thursday, the streaming giant announced the launch of “Reserved by Spotify,” a new system that will identify eligible top fans of an artist, then hold two tour tickets for them before the general ticket sale opens.
⭐️ Spotify wins dismissal of lawsuit claiming it allowed ‘billions’ of fraudulent Drake streams
In November 2025, rapper RBX claimed Spotify failed to curb “mass-scale fraudulent streaming,” stripping royalties from other rights holders.
▶️ Playlists
🎧 Streams
BTS' Jung Kook tops 3 bil. Spotify streams with 'Seven,' first for Korean artist
K-pop rookie CORTIS' debut album racks up 600 mil. Spotify streams
Michael Jackson's 'Billie Jean' Hits No. 1 on Spotify 43 Years After Its Release
📢 Marketing
Cannes-terview: Why Audio Ad Spend Still Lags, According To Spotify’s VP Of Product
Inside Spotify's ad overhaul: automation, AI and video expansion
🤖 AI
📚 Books
💡 Tips
🖌 Design
💻 Tech
🗣 Podcasts
🎵 New Adventures
Question? Advertising info? Please email Jeff. Have a great day!
Interesting!
Spotify promotes big name artists.
That is just the way it is and that is why they have 35% of music streaming.
How it works.
Pro-rata royalties: Spotify pools subscription/ad revenue and divides by total streams. Popular artists dominate streams, claiming most payouts.
Playlists/algorithms: Prioritize high-engagement tracks with existing popularity, saves, and momentum—favoring established artists for editorial and algorithmic placement.
Discovery tools: Features like Discovery Mode amplify reach for songs already gaining traction. User-centric shifts
We rebranded 2 years ago. We produce music and feature a lot of new talent. 6 months in we realized dishing out pennies in royalties to artists was not working; they just went independent or started their own label so we changed and now just pay cash upfront and keep all sync & royalties under Chill in Brazil.
For the vast majority of musicians there is very little money in streaming services. Most revenue comes from studio, teaching, and live performances. Sync opportunities are disappearing with AI generated music now being created in-house by nearly major film, TV & commercial companies.
https://open.spotify.com/playlist/37i9dQZF1DZ06evO3fX5Gb?si=5iWhdGRDRDW_gPv0jfYK4Q&pi=wm9FFTf-R1Wor