Spotify 'Stream On' Event Delivers News Aplenty
New markets, creator tools, the podcast business and more
The big “Stream On” virtual event from Spotify just wrapped and … wow - there was a lot of news presented by the audio behemoth. So while we shall have all the key links for our Friday newsletter, we figured there was enough awesomeness presented to send us revving up the Substack to publish a quick round-up of what Spotify had to say.
✔️ Spotify HiFi is a lossless streaming tier coming later this year
✔️ Spotify to launch in 80 new markets across Asia, Africa, Caribbean, Latin America
✔️ Spotify debuts new tools for creators to make interactive podcasts
✔️ DC Comics is launching a podcast universe on Spotify
✔️ Avengers: Endgame directors’ production company signs overall deal with Spotify
✔️ Barack Obama and Bruce Springsteen launch podcast on Spotify
Via Spotify for Artists
In 2020, over 76,000 artists were playlisted for the first time on Spotify—resulting in 16 billion discoveries by fans a month.
Spotify is introducing new ways for artists to use playlists to share their stories with fans. Spotify Clips will debut on even more Spotify playlists, featuring artists in short videos that let them put their own stamp on a playlist experience.
Spotify for Artists will be available in 25 new languages by the end of the year, so more artist teams can access our tools and resources
Marquee is a great way to get your new release to the right listeners & activate your fans. Spotify will be launching Marquee in more countries & introducing a self-serve platform in the US, so teams can book campaigns & see results directly in Spotify for Artists.
Spotify is giving all artists access to Canvas — so they can add a looping visual to their tracks on Spotify.