Spotify to Acquire Music Trivia Sensation Heardle
Players are tasked with guessing a song based on its opening notes
Spotify announced Tuesday that it has purchased Heardle, a themed trivia game that will begin its integration in the US, the UK, Ireland, Canada, Australia, and New Zealand before expanding to other countries and languages. The company also plans to eventually integrate Heardle “more fully” into the app.
Spotify views Heardle as more than a trivia game: It’s also a tool for musical discovery. Playing Heardle might just help you to rediscover old tracks you may have thought you’d forgotten, discover amazing new artists, or finally put a title to that wordless melody you’ve had caught in your head forever.
Heardle is a simple but endlessly challenging game.
Players are tasked with guessing a song based on its opening notes. They get six guesses, with each hint giving a few more seconds of music to inform their next answer. Ultimately, they get a chance to discover the song in its entirety, whether or not they guessed it correctly.
“We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” commented Jeremy Erlich, Global Head of Music, Spotify. “Heardle has proven to be a really fun way to connect millions of fans with songs they know and love and with new songs . . . and a way to compete with their friends as to who has the best musical knowledge. Since its debut, the game has quickly built a loyal following, and it aligns with our plans to deepen interactivity across the Spotify ecosystem.”
For existing Heardle players, the look and feel of the game will stay the same, and it’ll remain free to play for everyone. And effective today, players can listen to the full song on Spotify at the end of the game.
Further down the road, Spotify is planning to integrate Heardle and other interactive experiences more fully into Spotify to allow music lovers to connect more deeply with artists and challenge friends—and have some fun in the process.