Spotify Newsletter #118

Your Weekly Dose of Spotify News

Jul 15, 2022

Hello and thanks for checking out issue #118 of the Spotify Newsletter!

This week the news from the audio giant covers all the bases - from acquisitions and podcasts, to helpful tips and yet another artist seeing massive streaming jumps care of Netflix’s “Stranger Things.”

Spotify did scoop up popular interactive music guessing game Heardle. Spotify also annoyed some of the game’s longtime fans. I’m not one for these types of games, but if the move, as Spotify's Jeremy Erlich wrote, “enhances music discovery and help artists reach new fans," then consider me on board with the deal.

I’m keeping it short this week! Let the news do the talkin’.

Have a nice weekend.

★In the SPOTlight★

🔥 Spotify Celebrates Growth Of Country Music Streaming With New Campaign

Spotify is celebrating the growth of country music on its platform with a new campaign featuring digital content from Dierks Bentley, Breland, Hailey Whitters, and Dustin Lynch. The campaign supports Spotify’s flagship country playlist, Hot Country, and follows Spotify’s presence at CMA Fest, where many artists performed at Ole Red in downtown Nashville.

🔥 Hulu Orders Docuseries Inspired By ‘RapCaviar’ Spotify Playlist

The eight-episode series will feature Tyler the Creator, Jack Harlow, Megan Thee Stallion, Doja Cat, Saweetie and Roddy Ricch.

🔥 Spotify to Acquire Music Trivia Sensation Heardle

Spotify announced Tuesday that it has purchased Heardle, a themed trivia game that will begin its integration in the US, the UK, Ireland, Canada, Australia, and New Zealand before expanding to other countries and languages. The company also plans to eventually integrate Heardle “more fully” into the app.

🔥 Bogus Takedowns Frustrate Musicians and Wipe Music From Spotify

Artists are “weaponizing” false claims against rivals, taking down music that’s starting to get traction. This problem isn’t limited to a single service but as one of the largest streaming services, Spotify often finds itself involved.