Spotify Newsletter

#309 | Your Weekly Dose of Spotify News

Jun 18, 2026

★ SPOTlight

⭐️ Spotify Enables Direct Full-Length Music Video Uploads

Spotify is now enabling artists to upload full-length music videos and more directly to the platform, without going through a distributor.

⭐️ The music industry is closing in on a billion global subscribers – with Spotify out in front

The number of music streaming subscribers globally reached 921.6 million at the end of 2025, nearing the 1 billion mark. That is according to Midia Research, whose latest Music Subscriber Market Shares report estimates that the global subscriber count grew 10.1% YoY in 2025.

⭐️ ‘Supergirl’ Exclusive Clips Land on Spotify for Fans Who Can Solve In-App Scavenger Hunt

Spotify and DC Studios are teaming up to serve up exclusive first look clips for “Supergirl” to fans that can solve their scavenger hunt.

⭐️ Spotify Adds Editor-Led Video to ‘New Music Friday’, Turning Playlist Discovery Into a Guided Experience

Spotify is adding a new editorial layer to its flagship New Music Friday playlist, introducing short-form videos from its in-house curators directly within the listening experience for U.S. users.

⭐️ New Spotify Report: How Artists and Venues Can Hook Gen Z

If you are treating Gen Z as a single marketing segment, you are missing the mark, according to the new Spotify Culture Next Gen Z Report.

⭐️ The power of music at forefront of QB Elijah Haven’s trailblazing GEN/EA Sports partnership

Quarterback Elijah Haven, a five‑star recruit who committed to Alabama, became the first high‑school athlete to sign with GEN/EA Sports and launched a Spotify playlist that reflects his diverse musical taste, while his standout 2025 season and the partnership illustrate new ways for fans to connect with rising athletes.

⭐️ Spotify Turns Cannes Lions Into a Live Lab for Fandom

At the Cannes Lions International Festival of Creativity, where brands, creators, and cultural power players converge, Spotify is once again staking out prime territory—this time with a full-scale, immersive take on what fandom looks like in 2026.